Three sketches are usually submitted for a project. The concept for the piece is usually discussed, with certain parameters in place. The artist will usually ask if there is a theme. He will try to incorporate the theme in the sketches submitted. In this case the organization wanted to capture the essence of their street festival as the central theme. The sketches are simple, rough line drawings with no color. They will be either faxed or submitted by e-mail.

The artist will also at times utilize a organizational logo or elements of the logo as an element in the design. In this case the organization was the 2nd Street Festival so the number two was worked into this musically themed sketch.

By the third sketch, the artist and organization have a better idea which direction to follow with the concept. The artist will make any necessary adjustments to the rough sketch. Upon written approval, the artist will begin to plan the final original work. The sketch process could take 1-2 weeks.